Client : Vedett
Project : Vedett's Marketing Director, Frederic Nicolay, asked us if we could transform concrete mixers into an advertising medium... More than 60 Interbeton concrete mixers were covered with adhesive vinyl. The operation should last at least 3 years. The advertising agency, Speculoos, did a great job adapting the visual of the beer bottle to the double conical and cylindrical shape of the mixers.
Location : Belgium
Agency : Speculoos
Date of campaign : 2004
Related :
Links :
http://www.vedett.com
http://www.interbeton.be
http://www.speculoos.com